Your Marketing Agency Says It’s Working.
Let's Verify It.
Legal Web IQ independently examines your law firm’s marketing reports, checks the evidence behind the numbers, and identifies what may be missing—so you can make your next marketing decision with confidence.
See How Legal Web IQ Turns Reports Into Answers
See how an independent review separates supported claims from unanswered questions and turns complex reporting into clear next steps. This demo preview is a placeholder until a video is supplied.
You Don’t Know What You Don’t Know
Rankings Without Context
A higher ranking means little without knowing which searches matter and how your firm compares locally.
Leads Without Clear Quality
More traffic or form submissions may not mean more inquiries from people ready to hire your firm.
Spending Without Independent Clarity
When jargon-heavy reports accompany monthly spending, an independent review can clarify what the evidence actually supports.
Where We Look for Answers
Website & Search Visibility
Examine website performance, organic and local search, and competitive visibility to see whether increased exposure is reaching prospective clients.
Advertising, Content & Reputation
Review paid campaigns, published content, and online reviews to assess what the evidence says about reach, relevance, and trust.
Conversion Data & Agency Reports
Trace inquiry paths, check analytics and tracking, and compare agency claims with available source data. Scope depends on the engagement and access provided.
Illustrative Examples: Reported Results vs. Further Investigation
Organic Search Visibility
Reported: Organic traffic increased
Further review: Non-branded visibility declined
What it means: More visits may not mean broader discovery
Next check: Search queries and qualified inquiries
Lead Quality
Reported: Conversions increased
Further review: Many actions showed low intent
What it means: Totals may overstate meaningful inquiries
Next check: Calls, forms, and consultation requests
Local Search Position
Reported: Local visibility improved
Further review: Competitors gained stronger positions
What it means: Gains need competitive context
Next check: Relevant searches and nearby firms
How It Works
1. Share Your Marketing Reports
Send the agency reports or performance claims you want examined, along with the questions behind your decision.
2. Provide Relevant Data Access
Where available, provide access to the source data needed to check reported results and understand their context.
3. We Independently Verify the Findings
We compare claims with available evidence, identify gaps or conflicts, and recognize results the data supports.
4. Receive Your Report and Next Steps
Get plain-language findings and prioritized recommendations to help guide your next marketing decisions.
Choose the Right Level of Verification
Marketing Performance Verification
- Independent review of reported marketing claims
+ Comparison with available source data
+ Website and tracking observations
+ Competitive context where relevant
+ Prioritized recommendations
+ Plain-language report walkthrough
Presentation Add-On
- Optional discussion of verification findings
+ Clear explanation of supported claims
+ Review of unverified conclusions
+ Walkthrough of conflicting evidence
+ Discussion of decision priorities
+ Time for leadership questions
Expanded Firm Audit
- Scope tailored to larger firms
+ Multi-location visibility review as applicable
+ Broader channel assessment by agreement
+ Location-specific evidence checks
+ Competitive landscape analysis
+ Consolidated priorities for leadership
What Your Engagement May Include
- Executive report written for firm leadership
- Summary of claims supported by evidence
- Record of conclusions still unverified
- Explanation of conflicting signals
- Plain-language implications for decisions
- Scope matched to available access
- Documented findings with source references
- Detailed audit spreadsheet where applicable
- Relevant competitive visibility context
- Website and inquiry-path observations
- Tracking limitations identified
- Channel-specific evidence as agreed
- Prioritized recommendations for next steps
- Issues grouped by business impact
- Questions to raise with your agency
- Narrated report walkthrough when included
- Optional presentation of findings
- Deliverables confirmed by engagement scope
“We follow the evidence, whether it confirms strong marketing performance or reveals gaps. Every finding is explained in plain language so your firm can make informed decisions.”
Legal Web IQ
Frequently Asked Questions
Get clear answers about the review process, the information that may be helpful, and how findings can inform your next decision.
Can Legal Web IQ review our marketing if we already work with an agency?
Yes. An independent review can help you understand your agency’s reporting without assuming the work is falling short. We identify claims the evidence supports, questions worth exploring, and practical next steps.
What access is helpful, and how long does a review take?
Relevant agency reports and access to available analytics, advertising, search, and website data can help verify the claims being reviewed. The information needed and timing depend on the agreed scope and available records; ask about your specific engagement.
What if the findings show our marketing is performing well?
That is a valuable outcome. We document what the available evidence supports, explain what appears to be working, and distinguish confirmed results from areas that still need context.
Is this suitable for my firm, and can we discuss the findings?
Verification can be useful for firms of different sizes, including those with multiple locations; the appropriate scope depends on your marketing activity and questions. A narrated report walkthrough may be included depending on the engagement. Ask about presentation options when discussing your review.
Know What’s Working. Know What’s Not. Know What to Do Next.
Before your next marketing decision, get an independent look at the evidence behind your reports. Request a Legal Web IQ verification to see what the data supports, where questions remain, and which actions deserve priority.